http://beccaclason.com Becca Clason - Lettering & Graphic Design Fri, 22 Feb 2013 14:59:13 +0000 http://beccaclason.com en http://www.beccaclason.com/EA-SPORE-PITCH http://www.beccaclason.com/following/beccaclason.com/EA-SPORE-PITCH Fri, 22 Feb 2013 14:59:13 +0000 Becca Clason - Lettering & Graphic Design 1480072 While working at the BYU Advertising Lab, I helped conceptualize and I designed these ads using watercolor and vector illustrations and pitched to EA Sports, specifically to market their computer game Spore to women. Copy by Roger Pimentel. <img src="http://payload.cargocollective.com/1/3/113674/1480072/spore1greenad.jpg" width="516" height="665" width_o="516" height_o="665" src_o="http://payload.cargocollective.com/1/3/113674/1480072/spore1greenad_o.jpg" data-mid="7221265" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/113674/1480072/spore2bluead.jpg" width="516" height="665" width_o="516" height_o="665" src_o="http://payload.cargocollective.com/1/3/113674/1480072/spore2bluead_o.jpg" data-mid="7221266" border="0" align="left"/> While working at the BYU Advertising Lab, I helped conceptualize and I designed these ads using watercolor and vector illustrations and pitched to EA Sports,... http://www.beccaclason.com/ANIMATED-GIFS http://www.beccaclason.com/following/beccaclason.com/ANIMATED-GIFS Wed, 13 Feb 2013 10:06:53 +0000 Becca Clason - Lettering & Graphic Design 2260686 I love making gifs. <img src="http://i182.photobucket.com/albums/x275/beccaf44/saltflatstri.gif" border="0" alt="Photobucket"> <img src="http://i182.photobucket.com/albums/x275/beccaf44/milan_GRAPHIC-2.gif" border="0" alt="Photobucket"> <img src="http://i182.photobucket.com/albums/x275/beccaf44/workshop.gif" border="0" alt="Photobucket"> <img src="http://i182.photobucket.com/albums/x275/beccaf44/josh_spin_graphics-1.gif" border="0" alt="Photobucket"> <img src="http://i182.photobucket.com/albums/x275/beccaf44/shadesofgrey_anim.gif" border="0" alt="shades of grey"> <img src="http://i182.photobucket.com/albums/x275/beccaf44/iwantto_animation.gif" border="0" alt="i want to"> <img src="http://i182.photobucket.com/albums/x275/beccaf44/rubi.gif" border="0" alt="rubi"> <img src="http://i182.photobucket.com/albums/x275/beccaf44/dontgo-1.gif" border="0" alt="a perfect lightness"> I love making gifs. http://www.beccaclason.com/DEPTH-OF-SPEED-1 http://www.beccaclason.com/following/beccaclason.com/DEPTH-OF-SPEED-1 Tue, 12 Feb 2013 18:20:41 +0000 Becca Clason - Lettering & Graphic Design 1805797 I created these web posters to coincide with and market for Josh Clason's Depth of Speed film series. <img src="http://payload.cargocollective.com/1/3/113674/1805797/MGB.jpeg" width="670" height="457" width_o="780" height_o="533" src_o="http://payload.cargocollective.com/1/3/113674/1805797/MGB_o.jpeg" data-mid="9167880" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/113674/1805797/skyline1.jpg" width="670" height="470" width_o="820" height_o="576" src_o="http://payload.cargocollective.com/1/3/113674/1805797/skyline1_o.jpg" data-mid="8910817" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/113674/1805797/bmw2002.jpg" width="670" height="470" width_o="820" height_o="576" src_o="http://payload.cargocollective.com/1/3/113674/1805797/bmw2002_o.jpg" data-mid="8910812" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/113674/1805797/vw_kombi.jpg" width="670" height="470" width_o="774" height_o="543" src_o="http://payload.cargocollective.com/1/3/113674/1805797/vw_kombi_o.jpg" data-mid="8910824" border="0" align="left"/> I created these web posters to coincide with and market for Josh Clason's Depth of Speed film series. http://www.beccaclason.com/BACKSTAGE-BASICS http://www.beccaclason.com/following/beccaclason.com/BACKSTAGE-BASICS Tue, 12 Feb 2013 18:14:26 +0000 Becca Clason - Lettering & Graphic Design 2785283 I designed the branding of and promotional items for the Backstage Basics hair styling workshop put on by Rubi Jones of She Lets Her Hair Down. <img src="http://payload24.cargocollective.com/1/3/113674/2785283/poster.jpg" width="600" height="927" width_o="600" height_o="927" src_o="http://payload24.cargocollective.com/1/3/113674/2785283/poster_o.jpg" data-mid="14218314" border="0" align="left"/><img src="http://payload24.cargocollective.com/1/3/113674/2785283/post.jpg" width="600" height="648" width_o="600" height_o="648" src_o="http://payload24.cargocollective.com/1/3/113674/2785283/post_o.jpg" data-mid="14218365" border="0" align="left"/>Hair Illustration by Ashley Seil Smith<img src="http://payload24.cargocollective.com/1/3/113674/2785283/bloggraphics.jpg" width="600" height="498" width_o="600" height_o="498" src_o="http://payload24.cargocollective.com/1/3/113674/2785283/bloggraphics_o.jpg" data-mid="14218311" border="0" align="left"/><img src="http://payload24.cargocollective.com/1/3/113674/2785283/sachajuan.jpg" width="600" height="765" width_o="600" height_o="765" src_o="http://payload24.cargocollective.com/1/3/113674/2785283/sachajuan_o.jpg" data-mid="14218313" border="0" align="left"/> I designed the branding of and promotional items for the Backstage Basics hair styling workshop put on by Rubi Jones of She Lets Her Hair Down. Hair Illustration by... http://www.beccaclason.com/THE-CURRYER-1 http://www.beccaclason.com/following/beccaclason.com/THE-CURRYER-1 Tue, 12 Feb 2013 16:15:48 +0000 Becca Clason - Lettering & Graphic Design 1483480 The Curryer (formerly known as Curryosity) is run by a young couple and is Salt Lake City's only Indian street food cart. From thecurryerslc.com: "We weren’t raised in India. We’re just a few locals who wanted to make an honest living with something we could feel good about."<img src="http://payload.cargocollective.com/1/3/113674/1483480/curryer.jpg" width="670" height="284" width_o="670" height_o="284" src_o="http://payload.cargocollective.com/1/3/113674/1483480/curryer_o.jpg" data-mid="26649956" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/113674/1483480/curryosity.jpg" width="670" height="287" width_o="700" height_o="300" src_o="http://payload.cargocollective.com/1/3/113674/1483480/curryosity_o.jpg" data-mid="7242190" border="0" align="left"/> The Curryer (formerly known as Curryosity) is run by a young couple and is Salt Lake City's only Indian street food cart. From thecurryerslc.com: "We weren’t... http://www.beccaclason.com/GIRL-SCOUTS http://www.beccaclason.com/following/beccaclason.com/GIRL-SCOUTS Tue, 12 Feb 2013 16:15:44 +0000 Becca Clason - Lettering & Graphic Design 1483503 Created while working at The Geppetto Group for a promotion pitch to Girl Scouts of America.<img src="http://payload.cargocollective.com/1/3/113674/1483503/logo2.jpg" width="576" height="245" width_o="576" height_o="245" src_o="http://payload.cargocollective.com/1/3/113674/1483503/logo2_o.jpg" data-mid="7242280" border="0" align="left"/> Created while working at The Geppetto Group for a promotion pitch to Girl Scouts of America. http://www.beccaclason.com/STAMPIN-UP http://www.beccaclason.com/following/beccaclason.com/STAMPIN-UP Tue, 12 Feb 2013 16:08:35 +0000 Becca Clason - Lettering & Graphic Design 3888389 • • •While working full-time at Stampin' Up!, I designed several banner ads for external sites and homepage web graphics for the Stampin' Up! customer, demonstrator, and e-commerce websites. These designs advertised upcoming or current promotions or products. Using Stampin' Up! product design, copy, and photography, I designed specific looks for each promotion and carried that look across board to meet various size and messaging requirements. Below are a select few. Art Direction: Sean Douglass <img src="http://payload79.cargocollective.com/1/3/113674/3888389/su_banners.jpg" width="621" height="250" width_o="621" height_o="250" src_o="http://payload79.cargocollective.com/1/3/113674/3888389/su_banners_o.jpg" data-mid="22382514" border="0" align="left"/><img src="http://payload79.cargocollective.com/1/3/113674/3888389/beccaclason_banner_ads.jpg" width="670" height="567" width_o="707" height_o="599" src_o="http://payload79.cargocollective.com/1/3/113674/3888389/beccaclason_banner_ads_o.jpg" data-mid="20429080" border="0" align="left"/><img src="http://payload79.cargocollective.com/1/3/113674/3888389/hot holiday deals.jpg" width="624" height="350" width_o="624" height_o="350" src_o="http://payload79.cargocollective.com/1/3/113674/3888389/hot holiday deals_o.jpg" data-mid="22382219" border="0" align="left"/><img src="http://payload79.cargocollective.com/1/3/113674/3888389/Online Extravaganza.jpg" width="485" height="300" width_o="485" height_o="300" src_o="http://payload79.cargocollective.com/1/3/113674/3888389/Online Extravaganza_o.jpg" data-mid="22382265" border="0" align="left"/><img src="http://payload79.cargocollective.com/1/3/113674/3888389/b1_header_onlinex_democust_usca.jpg" width="550" height="125" width_o="550" height_o="125" src_o="http://payload79.cargocollective.com/1/3/113674/3888389/b1_header_onlinex_democust_usca_o.jpg" data-mid="22382286" border="0" align="left"/><img src="http://payload79.cargocollective.com/1/3/113674/3888389/MDS-free-download.png" width="555" height="366" width_o="555" height_o="366" src_o="http://payload79.cargocollective.com/1/3/113674/3888389/MDS-free-download_o.png" data-mid="22381824" border="0" align="left"/><img src="http://payload79.cargocollective.com/1/3/113674/3888389/MDS2.png" width="550" height="150" width_o="550" height_o="150" src_o="http://payload79.cargocollective.com/1/3/113674/3888389/MDS2_o.png" data-mid="22382258" border="0" align="left"/><img src="http://payload79.cargocollective.com/1/3/113674/3888389/Screen-shot-2011-10-03-at-7.54.51-AM.png" width="483" height="239" width_o="483" height_o="239" src_o="http://payload79.cargocollective.com/1/3/113674/3888389/Screen-shot-2011-10-03-at-7.54.51-AM_o.png" data-mid="22381901" border="0" align="left"/> • • •While working full-time at Stampin' Up!, I designed several banner ads for external sites and homepage web graphics for the Stampin' Up! customer,... http://www.beccaclason.com/HOLIDAY-CARD-2012 http://www.beccaclason.com/following/beccaclason.com/HOLIDAY-CARD-2012 Sat, 05 Jan 2013 02:27:41 +0000 Becca Clason - Lettering & Graphic Design 4704438 • • •Before beginning this project, creating ribbon lettering was something I hadn't yet tried, so a holiday-themed greeting card seemed the perfect place to try it out. It turned out to be the perfect card to send with some of my holiday packages.<img src="http://payload120.cargocollective.com/1/3/113674/4704438/becca-clason-holiday-2012_1100.jpg" width="700" height="980" width_o="700" height_o="980" src_o="http://payload120.cargocollective.com/1/3/113674/4704438/becca-clason-holiday-2012_o.jpg" data-mid="25078516" border="0" align="left"/><img src="http://payload120.cargocollective.com/1/3/113674/4704438/becca-clason-christmas-card_1100.jpg" width="700" height="640" width_o="700" height_o="640" src_o="http://payload120.cargocollective.com/1/3/113674/4704438/becca-clason-christmas-card_o.jpg" data-mid="25078552" border="0" align="left"/> • • •Before beginning this project, creating ribbon lettering was something I hadn't yet tried, so a holiday-themed greeting card seemed the perfect place to... http://www.beccaclason.com/THE-HEALING-FEELING http://www.beccaclason.com/following/beccaclason.com/THE-HEALING-FEELING Sat, 05 Jan 2013 02:06:39 +0000 Becca Clason - Lettering & Graphic Design 4704390 • • •Byron Bay, Australia-based Samantha Gowing is a therapeutic chef, an award-winning clinical nutritionist, and a renowned teacher of food as medicine. Her Organic Cooking School specializes in creating her signature Surf Spa Food for luxury health retreats worldwide. Samantha invited me to create a hand-lettered title and design a book cover for her long-anticipated e-book, The Healing Feeling, which contains healthy, healing recipes as related (and entertaining!) biographic stories and encounters on her path to holistic living. Fruit Illustration: iStock Photo Click here to buy your own copy.<img src="http://payload120.cargocollective.com/1/3/113674/4704390/becca-clason-the-healing-feeling_8.jpg" width="600" height="857" width_o="600" height_o="857" src_o="http://payload120.cargocollective.com/1/3/113674/4704390/becca-clason-the-healing-feeling_8_o.jpg" data-mid="25218647" border="0" align="left"/> Below are some bookmarks to coincide with the e-book.<img src="http://payload120.cargocollective.com/1/3/113674/4704390/the-healing-feeling-bookmarks2.jpg" width="600" height="358" width_o="600" height_o="358" src_o="http://payload120.cargocollective.com/1/3/113674/4704390/the-healing-feeling-bookmarks2_o.jpg" data-mid="25095089" border="0" align="left"/> • • •Byron Bay, Australia-based Samantha Gowing is a therapeutic chef, an award-winning clinical nutritionist, and a renowned teacher of food as medicine. Her... http://www.beccaclason.com/WINNIE-PRESS http://www.beccaclason.com/following/beccaclason.com/WINNIE-PRESS Sat, 05 Jan 2013 00:02:19 +0000 Becca Clason - Lettering & Graphic Design 4704195 • • •I recently created a logo for Meredith Hendricks of the Utah-based letterpress studio Winnie Press. Meredith wanted something that looked handwritten, simple, and a little bit sketch-like, which would fit together as a cohesive block. <img src="http://payload120.cargocollective.com/1/3/113674/4704195/becca-clason-winnie-press-1_1100.jpg" width="700" height="265" width_o="700" height_o="265" src_o="http://payload120.cargocollective.com/1/3/113674/4704195/becca-clason-winnie-press-1_o.jpg" data-mid="25077103" border="0" align="left"/> • • •Below are some unused concepts. <img src="http://payload120.cargocollective.com/1/3/113674/4704195/becca-clason-winnie-press-2_1100.jpg" width="700" height="900" width_o="700" height_o="900" src_o="http://payload120.cargocollective.com/1/3/113674/4704195/becca-clason-winnie-press-2_o.jpg" data-mid="25077104" border="0" align="left"/> • • •I recently created a logo for Meredith Hendricks of the Utah-based letterpress studio Winnie Press. Meredith wanted something that looked handwritten,...